Our mission is to build confident, capable, and creative English language users by enhancing key language competencies in an engaging and communicative way. Let's take a look at how we do this below:
We use the Common European Framework of Reference for Language, Learning, Teaching, Assessment (CEFR) to design lessons that are relevant to our students' needs.
We want our students to know exactly how to get to their desired language level. We do this by providing regular feedback to our students to keep them motivated to succeed and aware of the task at hand.
We believe in delivering a professional and personalised service to our students at a fraction of the price offered by the major international schools.
Operating costs are kept to a minimum by an online-only business model with no physical school. This accounts for our very competitive rates. Make no mistake, though, our teachers have the qualifications and experience to deliver the finest service possible.
At our core, we are English Teachers. But in our line of work, you tend to learn a little bit about all sorts of things over time. We demonstrate this when we discuss the topics that you wish to talk about.
We ask questions that allow you to expand on your ideas and use vocabulary that you wouldn't have the opportunity to use outside of your professional circles.
We English teachers are a naturally curious bunch, and we will push you to communicate at a high level that simulates the conversations you are likely to have with other professionals.
We act as a pressure-free zone for you to experiment with English and learn how to express yourself effectively.
We are a truly global business that wishes to embrace everyone, everywhere. We are open-minded, respect the views of others, and engage in informed debates. We don’t judge others, and we always keep our purpose as language teachers at the core of our operations.
Ultimately, our goal is to see our students thrive and achieve their goals. We become the knowledge bridge between where they are and where they want to be. A supportive structure, with solid foundations, that can guide you across unfamiliar terrain and lead you to your chosen destination. Yes, a bridge! A metaphor we can all visualise!
Our skilled teachers guide you to fluency using a conversational approach that ensures that you are speaking as much as possible in class. We aim for you to speak a minimum of 70% of the entire lesson duration.
Even when building grammar skills, introducing new concepts, or explaining exam protocols, you will be leading the lessons thanks to our innovative approach.
We provide a bespoke learning experience which enables you to take your learning journey to the next level under the guidance of experienced language teaching professionals who know what to do to help you achieve your goals.
Our service is about so much more than English language tutoring. We become a regular element of your life when you are studying with us, and we take that responsibility very seriously.
We aim to cultivate a friendly, positive atmosphere where you are free to express yourself. We listen to you carefully, and adapt our approach to suit your needs. Most of all, we take a genuine interest in you, and in doing so, we create an unrivalled learning experience where we go along with you for the learning journey of a lifetime.
Prior to becoming an English teacher, Joe worked in the fitness industry in London as an instructor, trainer, salesperson, and manager, before realising that the 6am starts weren’t for him.
Having taught English in China before moving to London, he knew exactly which profession he wished to make a career out of. He took the CELTA qualification and soon after took a teaching position in an international school in Central London. He discovered that helping people to learn a language was even more rewarding than helping people get in shape; he was totally and utterly hooked.
As a business-minded dreamer, Joe decided to go it alone and not seek work from international schools. He successfully made the transition from school-dependent teacher to independent teacher and has been working for himself as an online English teacher since 2019.
After staying afloat for a couple of tax returns, he fancied himself as something of a businessman and set out to build his English teaching empire. He realised that in order to give his business wings to fly, he needed to build a website and reach out to the world through various forms of marketing.
He founded www.genuine-english.com with the goal of providing an exceptional English language teaching service that can grow steadily while maintaining its roots as a bespoke one-to-one tutoring service.
Joe lives in Glasgow with his wonderful wife, Dani, and his energetic daughter, Mabea, who, at just 3 years old, is already correcting his Portuguese grammar!
Joe is interested in arts and culture, sport and fitness, business/financial news, and of course, current developments in English language teaching. He is a lifelong learner with a passion for helping others. He wants to see his fellow teachers and students succeed in everything they wish to do, and will do everything within his power to assist them in achieving their goals.
Joe has found his calling in life, and spends his days trying to turn that into a sustainable business that brings joy and success to those around him. When he is not working, he is enjoying the company of his family and friends anywhere that sells good coffee, plays nice background music, or offers a scenic view (occasionally all three at once!).
Ok, I will write from my perspective now. It’s fun to write about yourself in the third person, though! Why not give it a go when you tell us your story? Please complete the form at the bottom of this page to tell us your story and start learning the genuine-english way!
To achieve this goal, we need to know your story.
Where you are, where you've been, and where you're heading!
Why not start your learning journey with us today?
Please tell us your story in the contact form below and we will start putting together a plan to help you realise your goals.
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.